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From June 19 to 22, 2025, GB The Green Brand took part in Mary Jane Berlin 2025, the largest cannabis trade fair in Europe and worldwide, held at the Messe Berlin exhibition center. This unprecedented event gathered over 65,000 attendees and 500 international exhibitors.
With a solid and strategic presence, GB The Green Brand is rapidly emerging as a key player in the European cannabis market. Our involvement in the event played a vital role in reinforcing important partnerships with industry leaders while also showcasing cutting-edge products and solutions for growers, professionals, and passionate advocates of cannabis culture.
GB The Green Brand at Mary Jane Berlin Event
Our presence at Mary Jane Berlin was strategic to solidify business relationships and showcase our cultivation solutions. The event was divided into two main parts: a B2B segment—Business to Business—and the Expo-Festival.
B2B Day: Networking with international suppliers and distributors
Thursday, June 19, was an exclusive day for industry professionals and proved crucial for building alliances with European distributors interested in our brand. The roundtable discussions we participated in marked a turning point, allowing us to meet peers in the sector and deepen the understanding of GB among professionals who had heard about us.
Expo-Festival: Open to everyone
From June 20 to 22, our booth at the iconic Messe Berlin became a hub for interaction with the European and global cannabis community. Visitors enjoyed a record turnout and explored, among many other products and surprises, the Boom Nutrients fertilizer line, the CBD products and accessories from our partner KEMA, and our GB Strains and GB Lighting collections.
Mary Jane Berlin: The world’s largest cannabis event
Since its inception in 2016, Mary Jane Berlin has continuously grown. What started as a local fair with around 9,000 attendees has evolved into a must-attend international event for the entire cannabis ecosystem. Year after year, it has successfully combined the three pillars that define today’s sector: technical innovation, business development, and cannabis culture. This hybrid approach, blending professional spaces with cultural and recreational activities, is what makes it unique.
Mary Jane Berlin 2025
Held from June 19 to 22 at the iconic Messe Berlin, this year’s edition marked a historic milestone. With more than 65,000 attendees, 500 international exhibitors, and around 5,000 accredited professionals, the event once again proved itself to be the world’s largest cannabis trade fair. We were proud to be part of this landmark moment and contribute actively to its success.
Highlights such as the presentation of the Mary Jane Award 2025 to media icon Stefan Raab, recognized for his role in advancing cannabis dialogue in German media, and the highly anticipated appearance of special guest Mike Tyson, added even more buzz and visibility to this unforgettable edition.
Expo: Niches transforming the industry
The expo area was undoubtedly one of the event’s biggest draws. Each pavilion showcased cutting-edge products across the sector, ranging from professional cultivation equipment to solutions focused on medical cannabis, therapeutic CBD, natural cosmetics, industrial hemp, and the latest technological innovations for consumption, extraction, and automation.
At GB The Green Brand, we brought two of our flagship product lines. Visitors at our booth discovered our extensive range of feminized seeds from the GB Strains collection.
We also showcased the new line GB Lighting , set to launch for the upcoming indoor season, which was a big hit with visitors.
We had the chance to exchange knowledge with other exhibitors, discover new advances in cultivation automation, and explore digital tools for plant monitoring—an area gaining significant traction in the European market.
Conferences: knowledge that makes an impact
This year’s conference program was particularly impactful. Over 90 international speakers covered a wide range of topics, from medical cannabis and regulatory challenges to the role of cannabis telemedicine, market analysis, and pharmaceutical distribution systems.
Festival and cultural experience
Beyond the professional focus, the cultural side of the event was a resounding success. Each evening wrapped up with live music and performances. Samy Deluxe, Marvin Game, Haiyti, WizTheMc, and Antifuchs were just some of the artists who brought rhythm to the Berlin evenings.
For us, it was deeply enriching to witness how cannabis integrates not only in business and healthcare but also in social life, art, music, and everyday wellness. Sharing this space with thousands of like-minded individuals was, without a doubt, one of the most rewarding parts of our participation.
A turning point for European cannabis: the context behind Mary Jane Berlin 2025
This year’s historic edition cannot be understood without considering the legal backdrop. In April 2024, Germany partially legalized cannabis, allowing personal possession and home cultivation under certain conditions. This move positioned the country as the European leader in cannabis regulation, driving investment, increasing legal import demand, and fostering innovation.
Meanwhile, countries like Malta, Switzerland, the Netherlands, and the Czech Republic are adopting or testing more permissive and controlled models. Spain, on the other hand, remains in a legal gray area: personal use is decriminalized in private spaces, but a comprehensive regulatory framework is still lacking. Nonetheless, the market continues to grow, demand for specialized products keeps rising, and cannabis activism is gaining momentum.
Innovation, education, and culture at Mary Jane Berlin
Mary Jane Berlin was far more than just a trade show: it was a showcase for the future of the cannabis industry. The exhibition halls featured cutting-edge technology for cultivation, affordable solutions for small producers, and wellness products made from hemp and CBD. At GB The Green Brand, we felt fully aligned with this diversity, as our mission is to offer tailored solutions for every type of grower or consumer – like our extensive CBD Shop.
All of this took place in a vibrant cultural atmosphere, where music, art, and activism came together to create a responsible, wellness-driven experience. For us, this edition made it clear: cannabis is no longer just a product — it’s a movement that connects innovation, community, and awareness.
Our vision for the future after Mary Jane Berlin 2025
We came back from Berlin energized — full of fresh inspiration, meaningful connections, and the pride of having taken part in an event that went far beyond numbers. Mary Jane Berlin 2025 wasn’t just about visibility; it was about meeting thousands of people who share our passion, values, and vision of cannabis as a catalyst for positive change.
It was a milestone, no doubt — but more importantly, it marked the beginning of what’s next. And you can count on us to be there, every step of the way.
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